Tag Archives: affiliates

Automated Marketing: Two More Myths

Last week I wrote about the Myths of Automated Marketing (http://danniellewood.com/blog/the-myth-of-automated-marketing-systems/). While that post was pretty long, it wasn’t a complete list of the myths (used as sales points) that the inexperienced fall for – believing these things are what will help them succeed with an online or home business. Today, I’m addressing 2 more myths.

Website Provided: These days, there’s not a system out there that DOESN’T provide a website for its affiliates (distributors, representatives, marketers, or marketing executives – whatever term the company uses to refer to its sales force). Most of the time, the site is some form of capture page (also referred to as a squeeze page), where your visitors have to provide their personal information (name, phone number and email address are common) before they can get any details whatsoever. But even if they’re not a capture page, they are still “cookie cutter sites.” Meaning that you and every other person representing that company, product, or service will all have the exact same webpage, with the same content, and the same meta tags. (Meta tags are what search engines use to know what a site is about, so that they can know when to bring it up in the search results for their users.)

What’s wrong with that?

  • First of all, do you like putting your personal info into online forms? Sure, it says your info will never be used for any other purpose, nor sold to someone else, nor will possession of that info be abused. But don’t ya hate it when you’ve already forgotten whatever promise they failed to deliver on and they’re still calling or emailing you? If you’ve made a real connection or otherwise established a relation ship with them, regardless of whether or not you decided to work with them, it’s different. But here you are months and years later, and you’re having to opt out of a database that you don’t remember subscribing to.
  • Secondly, search engines prefer to show unique content, so are only going to show the longest-running site with that content. If any of them at all! So how are you gonna be found amongst all those other reps who are depending on that same webpage to represent you on the internet? That’s not gonna happen. So, if you’re even thinking about plugging into a system that promises to provide the system and all the content for you, you gotta just know that you’re sabotaging yourself from the start with duplicate content as everyone else who buys that same system! You need unique content.

Marketing Training Provided: Here’s where all systems are not created equal. It’s unfortunate in this age of technology that there are still many companies that either don’t offer any training at all, or the training provided is cursory, at best. And too often, the companies, systems, or teams that attempt to address this issue fully, are apparently teaching the same ineffective techniques as everyone else.

I bet that if you’re one of my fellow online marketers, you’re doing some (if not all) of these:


Trying to be heard over the noise.

  • Posting ads on sites such as CraigsList, FreeClassifieds, etc.  The only people seeing your ad are you and everybody else looking for free marketing. And do you really expect them to see your ad and decide they want to stop what they’re doing and work with you instead?
  • Posting status updates on social networks (facebook, twitter, linkedin, etc.) that don’t even pretend to be anything more than a link to your company site, or an invitation to look at your business. It’s a SOCIAL network. If you’re “all business and no social,” people start tuning you out – if not limiting, stopping, or ignoring all your posts, feeds, or shares. It’s not attractive – and certainly NOT attraction marketing.
  • Inviting all your online friends to meet you for a google “hangout” or some such online “event,” which, again, is nothing more than an invitation to look at your business. Do you realize that many of your guests are merely there to find prospects for their businesses?
  • Distributing flyers all over town – putting them on cars in parking lots, in mailboxes, on doors in apartments & condos, on power poles, or walking from business door to business door with your business card or brochure in hand. I don’t know about your town, but in my town some of these are illegal. Others dangerous (walking through parking lots, or along city streets). While others, unless you’re a professional talking to other professionals, aren’t really worth the hassle.
  • Paying for ads in magazines, newspapers, or online – or joining a co-op for paid ads. Unless you’re a pro, or someone on your co-op is, you’re only gambling money away here. It takes really good headlines and kick-butt sales copy to create a productive ad. Is this a wise use of your money at this point in your career?

While those are all effective to a limited degree, the most responses you’ll get are from reverse-marketers. And to be effective, massive action is required!

First, you have to really dedicate yourself to putting in the time and effort to do the work, be creative about it so that you stand out above the rest, and learn to quickly sort through the tire kickers and time wasters.

Second, you have to be 150% dedicated to sticking to your support team and sticking to the system they have in place to help you succeed. Don’t try to go it alone, re-invent the wheel, or tweak the system. If there’s anyone on your team who’s successful (and that success was created WITH THIS SYSTEM), then the system obviously works, so plug in and don’t deviate.

BE UNIQUE! All that said, the one thing you’ve gotta understand about these two myths is that you still have to be unique. You can’t depend solely on the cookie-cutter company-provided website, and you’ve got to get some outside marketing training from an independent system.

Once you’ve reached a level of success so that you have the funds to reinvest into your business, THEN you can start marketing yourself as a guru, and either get educated on paid advertising, OR pay a pro to do it for you.

In the mean time, plug into a proven system. Such as the “Ultimate Marketer’s Tool Box.” You can find the details here: http://www.GottaHaveAPlanB.com.

What’s Wrong With Affiliate Marketing?

One of the best ways to make some quick up-front cash online is to get into affiliate marketing. The internet is LOADED with digital products and services you can sell online. But is it the best avenue for financial independence?


Don’t you wish online marketing was this easy?

My humble opinion is no.

Why? Because selling online is harder than you think.

First you gotta find a product or service.

Clickbank is a popular site for finding some, but most of what’s there is not very valuable. PLR (private label rights) products  are popular, too. (PLR products are usually digital products (info ebooks) created by a person who supposedly knows what they’re doing so that you can “revise/rebrand” it with your info & sell as your own). In both cases, though, do you really want to sell the same products as everyone else on the internet?

If you have unique skills or knowledge, you can create your own product or service to offer to affiliates. The product owner always makes more money than the affiliates, anyway, so that is a better idea.

Then you gotta find customers!

Boy oh boy, does the learning curve rise drastically here! That means driving massive amounts of traffic to your site. It involves SEO (search engine optimization), advertising (free or paid – how  much money are you willing to invest just to get traffic?), and just blasting out your message to anyone who has a pulse. Your facebook friends are gonna love you… Not! Or you can do what the pros do and pick a niche market is and target market them by advertising where they’ll be found online (and off). Or you can go the easy route and sell on eBay or Amazon.

Even if you have “massive amounts” of traffic, not everyone is gonna buy.

Remember all that money you just spent on advertising. If your visitors don’t buy, that’s money down the drain. Whether or not they buy depends on your product or service, the prices, and how irresistible your sales copy is (the text on your site) to name only a few variables.

So unless you’re selling an expensive item for which you earn a HUGE commission, you’re not gonna make enough money to support yourself, much less a family for a long time… unless you can manage to sell in astronomically massive quantities.

And once you make a sale, you’ve lost a customer.

I know you know that you gotta build your customer list, but unless you’ve got more products to sell to the same customers, that list is useless and you’ve got to keep finding new customers to buy your products or services.

The best products or services are those that are called “consumable.”

That’s products or services that people use and have to buy repeatedly. Think about the stuff you pay for over and over and over again: groceries, toiletries & cosmetics, clothing & shoes, utilities, pet meds, books & music, etc. Now, once you’ve found a customer, you just might have a repeat customer (depending on customer service, prices, and any unforeseeable damage during shipping). In this case, you just might be able to produce residual income (that means getting paid over and over again for something you did once). Which is what you’re really looking for anyway. This is a way to support yourself (and your family) long-term.

These types of products, though, are more common in the network marketing industry than the affiliate marketing industry. And the products and services you get through a network marketing company are usually (99% of the time) better than what you can get at your local supermarket. That’s because they know they’ve got to be better in order to win you over from your favorite store around the corner. And they almost always have perks that your local store doesn’t offer.

Therefore, network marketing is your best bet if you intend to be successful with your home business – both online and off. It offers better products, better perks, and residual income.

That said, there are good companies and there are bad companies. If you’ve read any of my other articles, you can see that I’ll be the first to admit that. So do your research and interview several people before you decide which one you want to give a try. And go ahead & contact me for a no-strings-attached interview. You can reach me at 678-696-1696 or danni@danniellewood.com.