Tag Archives: affiliate marketing

Begging For Help With Your Business?

Ok, so you’ve started working from home and don’t know what to do. Maybe it was 2 seconds ago or maybe it was 2 years ago. Either way, congratulations on having the courage to step up. First you realized that you just had do do something to take control of your life, then you took action on it.

But if you’ve been with your company for more than a week (or two at the most) and you still don’t know what to do, then…

I’ve got some bad news for you:

You’ve partnered with the wrong person. Maybe even the wrong team. Nope, I’m not gonna say you’ve joined the wrong company, because, statistically speaking, there are very few “bad” companies out there. If there’s anyone with your company who is making at least $100,000 per year, then you’re with a good company.

The very moment you started your business relationship (commonly called enrolling or signing up) with your business partner & mentor (commonly called your enroller), he should have helped you set up your next action steps and set an appointment for your first training session. So if you’re looking at a week or more back and either of you haven’t been on vacation and unreachable, something’s wrong. And if the person who’s unreachable is your enroller, then they should have had your session(s) set up with another teammate so that you could get to work (when you were ready) instead of waiting on them.

In my business, it’s not unusual for someone to ask for details regarding training and team support. We’ve already demonstrated team support by this point, but I know I’m dealing with a very sharp individual when they want to see our back office, the automated systems that are in place and get familiar with more of my teammates. Once they’ve joined, they’re considered my business partner and teammate, and are provided not just my contact info, but the contact info for at least 3 other teammates.

Here’s what to do about it.

Here’s where you have to take responsibility. If you’ve not heard from  your enroller, then contact others on your team. If don’t know who to call, then contact the company to get that information. Here are two things to remember:

  1. The squeaky wheel gets the grease.
  2. It’s your responsibility to do the work required to succeed.

You’re not in business alone. You have a team of business partners. So if you’re lost, you gotta squeak (reach out for help) for anyone to know and provide that help. At the same time, you’re wasting everyone’s time – including your own – if you’re asking for help, but not making sure you understand what to do and how to do it, and DOING it.

Begging for help!

Begging for Help!

What do you you when you’ve begged for help, but can’t get it?

Well, you stepped up and took action by starting the business, so don’t be afraid to cut your losses and join someone else. Either with the same company or with a different one. While it’s good to have persistence, refusing to give up, think about it this way:

If you keep doing what you’re doing, you’re going to keep getting what you’re getting.

How long are you willing to do that to yourself? And if you do, by some miracle, sign up a new referral (business partner) yourself, are you going to sentence them to the same lack of support you’ve had to deal with so far? If your enroller and team isn’t there for you, then they’re not gonna be there for your new folks, either. Would you sign up with you, if you knew that was gonna happen?

That will kill your confidence, further hindering your success.

So, if you want to stay with your company, go out & research the top earners to find out what makes them and their team successful. (If your company has leader boards, you’ll see their name there – google them if you have to.) Find out if your a part of their team or if you can plug into their system. If not, contact your company to find out what the requirements are for you to change teams.

If you’ve learned some things about your company that leads you to believe that maybe you’d better find something else, then… research other companies. Google “top MLM companies” and find one that has products or services that you can be passionate about. Then research the top earners and contact them, find out why they’re successful and what systems and support they have in place to help new people.

In both cases, keep in mind that the top earners might not necessarily be the best person to partner with. They may have been with the company for a long time, and therefore built up their income slowly with “old school” methods. Nothing wrong with that as long as they and their team also have embraced the internet and “new school” methods, too.

The sooner you do this, the better for you, your business, and your team!

Network marketing, affiliate marketing, and direct sales are the best vehicle for the average Joe to become financially independent. Even franchises are poor distant cousins in this regard – but that’s another blog post. If you’re looking for a business and a real team that offers real training and support, OR if you’re already in a business and are looking for a plug & play system that can help ANY business succeed, feel free to contact me: 678-696-1696 or danni@danniellewood.com.

The Myth of Automated Marketing Systems

The internet revolutionized network marketing and spawned affiliate marketing. Many have been lured into believing that they’d be able to automate their marketing, thus creating automated income. A couch-potato’s dream come true! They’d be instant millionaires!

The Rise of Automated Marketing Systems

Sometime in 2008, I came across these names: Mike Dillard, Ann Sieg, Mike Klingler, and a few other “lesser-knowns.” I bet you could name a few more. They popularized the notions that:

  1. Other marketers are a lucrative target market. This is true. Because 98% are failing. As Dillard will say, this industry is like the blind leading the blind. Many companies (mine included) have been slow to realize, much less adopt the massive possibilities that the internet offers.  Therefore, too many of that 98% don’t know HOW to make money in this industry and certainly can’t teach their team what they, themselves, don’t know. If the company doesn’t offer it, they turn to the internet to learn – either from the Gurus directly or from their minions.
  2. You need a product or service to market to these other marketers “on the front-end” to make your fast cash, and then market your primary business on the back end for the long-term residual income. This is partially true. Such “front-end” products and services can be tools, training, and/or systems that fill in the holes left by those companies that still haven’t figured out how to put the internet to work for them and their representatives.
  3. You’re the next guru millionaire if you can create your own “plug & play” system(s) for your team. The key concept is making your team “system-dependent” instead of “you-dependent.” This is true, too. And you’d be ever better off if you market your system to the masses, instead of reserving it for your team or company – like these gurus did.

Out of these concepts came Carbon Copy Pro, Lead Net Pro and similar programs. All of these programs promised to teach the masses their “fool-proof” methodology, promising that you’d be the next MLM and internet millionaire. Anyone who enrolled and requested more help or complained that things weren’t working, were advised to plug in, learn the materials, and put it to work – take ACTION!

As if you weren’t doing that.

The Fall of Automated Marketing Systems

This leads me to the first big lie that these gurus based everything on, and used to milk everyone:

these “plug-and-play” systems are NOT fool-proof.

Not everyone has the same skill set, nor the same innate abilities, nor learn in the same manner. Any teacher will tell you that there are different modes of learning and not everyone can read instructions or watch a video and understand the material well enough to successfully imitate it. Even if they “learn it”, that doesn’t mean they can “do it.”

For instance, there are a lot of folks out there who’d be forced to walk around in rags if they were forced to make their own clothes. Many would be walking instead of driving if they were forced to be their own mechanic. In this day and age of technology, there are too many who can barely turn on an electronic device and use it as intended, but certainly wouldn’t be able to do anything more – EVEN if “taught” how.

Complicated Sales Funnels

Complicated Sales Funnels

That’s right. They expected the Average Joe to be able to create these complicated sales funnels and automated marketing systems, AND learn how to successfully promote them, so that masses of Average Toms, Dicks, Harrys, and Sues who stumbled on the site(s) would automatically

  1. believe that this anonymous Joe could actually help them be successful, and
  2. open up their wallet and get out their credit card – sometimes repeatedly to purchase whatever “magic key” was being sold next.

These gurus had so many people convinced about these “magic keys” in spite of one key component that even they often mentioned:

People will only buy from those they know, like and trust.

It can take a LONG time to create website traffic, turn viewers into leads, and leads into sales. Just because they come to your site and see the “copy & paste” content that you and everyone else in your company is using, doesn’t mean they’ll believe you and trust you enough to pull out the credit card. In other words it takes a long time to build trust via the internet and automation. And because too many people have gotten burned by these empty promises, it’s only gotten harder.

Sure it works for the guru! They’ve got their in-your-face success to point to and say, “See! It works!” Until the Average Joe has such irrefutable evidence of success, though, he’ll have to find other means to convince his visitors that he’s real. AND that he can help.

So, what can Joe do to cut through all the white noise of internet marketing?

Here’s the second lie the gurus taught:

you should never pick up the phone.

Certainly not until your leads had already bought your product, maybe not until they plugged into your system, and sometimes not even unless they upgraded to a certain level – sometimes “all the way in!”

The fastest way to earn trust is to pick up the phone!

When someone visits your squeeze page and actually fills in the form, get in touch with them. It doesn’t make you look desperate, but it does fulfill your visitors need for actual communication. Our population is tired of the “press 1″ automated system we live in and is craving some human interaction!

Do NOT depend on your drip email system to do all the communicating.

Not only is that all one-sided so you don’t know what your visitor’s needs are, but they’ll stop opening your messages within a week. Because they’ve already forgotten whatever your promise was that you failed to deliver on. Next thing you know, they don’t even remember how they got on your list, so they either unsubscribe or report you for spamming.

There are way too many people who want to hide behind the anonymity of the internet, and way too many of those are knowingly running scams for the Toms and Sues to be very trusting anymore. How can you tell if the person behind the website is genuine and operating a legitimate business, or offering a legitimate product or service anymore? And how can you tell if that person really is running a prosperous business (as they claim) and can teach you the same?

Contact them. If they’re not willing to talk to you – or better yet, do a screen share or video chat with you – and show some proof of legitimacy, they don’t deserve your trust. Nor your business.

And a word for those of you who aren’t making the big bucks yet and feel like you don’t have a story to share, share your teammates stories until you have your own. That’s what teams are for.

This is a People Business!

No matter what your company or team’s product or service is, you better remember that your real product is PEOPLE! You have to build relationships to build trust. Treat them with honor and respect. Better yet, treat everyone as if they’re the most important person in the world. Because

  1. To them they are.
  2. To God they are. Enough that He sent His Son to die for them.

The bottom line is:

Automation works, but not for everyone.

Anyone who tries to sell you their program to automate your business and tells you “it’s fool-proof, anyone can do it,” yet their system doesn’t include any other methods, RUN the other way, fast! The only thing that’s fool-proof is picking up the phone and communicating with your prospect. You’ll quickly learn their needs, and their innate strengths and weaknesses to help steer them to the method that will work best for them. Even if your preferences are opposites, you and your mentor should always be able to help anyone on your team to implement the method of choice successfully.

Keep in mind, though, that even if you are going the automation route, you still gotta be willing to pick up the phone and talk to people!