If you’re in Network Marketing, you’ve most likely utilized two common business building methods: warm market and opportunity leads. We’ll cover the problem with warm market in another post. Right now, I want to talk about opportunity leads.
Purchased opportunity leads are a waste of time and money!
Just because you bought a list from a lead company, doesn’t mean that those people actually requested that information. Even if they’re telephone interviewed leads from a top advertising agency!
- Sometimes someone enters bogus information (I’ve suspected the ad agency of doing this on purpose just to make more money off its customers!)
- Sometimes the person didn’t know what they were filling out
- Sometimes they have no idea why someone is calling them to verify their contact information
- Sometimes they did request the info, but they’re really not serious, or not ready to actually start a business
- Sometimes they’re just looking for a job and not a business
- Sometimes they lie when you call… maybe they’re already tired of all the calls they’re getting
- Some are just freebie seekers
- Etc.
So, you see, you don’t always get what you paid for. (Ask me for access to a recording of testimony after testimony of how purchased leads resulted only in massive debt for many!)
That’s why I started using internet marketing techniques to generate my own leads.
I know that the names & numbers on my list actually visited my site and filled out a form. Otherwise I wouldn’t have that info. I also know which advertising method lead them to my site. So when I do call, I have that info and can mention it during my “hello” so they remember me. (Hi, this is Danni. You visited my GottaHaveAPlanB website and filled out a form for more information about working from home…”)
Generating your own leads is the ONLY lead generation method that you should trust. It’s the only method that you know gives you valid prospects. Well… unless they lie when they fill out the form.
Let’s talk about another problem with leads:
Fear of the Phone
I know a lot of people are just afraid of picking up the phone and dialing those numbers. (Mike Dillard admits that he use to be a telephone chicken.)
You pick up the phone and hope that nobody’s home. The last thing you want is someone blessing you out for calling them when they don’t want to be bothered… You are NOT bothering them. They requested the information and it is your responsibility to help them to the best of your ability.
Weren’t you in those shoes at one time, too? When I was working leads, I tried to remember that I use to be one. When someone called me, I sincerely wanted help. I was dead serious about finding a way to work from home, and with each call I was ready to do what ever it took to get all the information. Including going through all those interviews. That was my opportunity to prove how serious I was, but that I wasn’t gonna let them drag me into any odd business. I was picky.
You need to know that your prospects are just like you. There’s nothing to fear.
So, start generating your own leads, stop spending money with MLM lead companies that most likely are selling you bogus info, and don’t be afraid to answer someone’s request for help!
